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Join date: May 5, 2020
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May 31, 2021 ∙ 2 min
The music industry is losing 2.65 billion annually through businesses using unlicensed music
Nielsen Music conducted the largest study in background music market to date and interviewed an estimated 5’000 small business owners in...
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May 2, 2021 ∙ 3 min
How can we explain that customers appear to be controlled by music in the marketplace?
Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...
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Apr 5, 2021 ∙ 2 min
Music has a tremendous power to influence consumer behavior.
How music can influence consumers’ experience and behavior in the commercial marketplaces.
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Zoë Burnard
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