Zoë Burnard May 3, 20213 minHow can we explain that customers appear to be controlled by music in the marketplace?Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...
Zoë Burnard Apr 5, 20212 minMusic has a tremendous power to influence consumer behavior. How music can influence consumers’ experience and behavior in the commercial marketplaces.
Zoë Burnard Mar 1, 20212 minMusic first (and loud), merchandise second: Abercrombie & FitchUsing loud music to create a sense of belonging and club atmosphere at to attract young consumers at Abercrombie & Fitch
Zoë Burnard Feb 1, 20212 minWhat do our music tastes say about our personality? It is well-known that music taste says something about individual personalities and that it can affect their social relations (Crozier,...
Zoe BurnardJan 20, 20214 minHow brand-relevant music can dramatically increase sales.Do you think the music you hear in a bar, hotel or restaurant can influences sales? Interior design strategies are vital for any...