Consumer Behaviour

How can we explain that customers appear to be controlled by music in the marketplace?

Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...

Music has a tremendous power to influence consumer behavior.

How music can influence consumers’ experience and behavior in the commercial marketplaces.

Music first (and loud), merchandise second: Abercrombie & Fitch

Using loud music to create a sense of belonging and club atmosphere at to attract young consumers at Abercrombie & Fitch

What do our music tastes say about our personality?

It is well-known that music taste says something about individual personalities and that it can affect their social relations (Crozier,...

How brand-relevant music can dramatically increase sales.

Do you think the music you hear in a bar, hotel or restaurant can influences sales? Interior design strategies are vital for any...