How can we explain that customers appear to be controlled by music in the marketplace?
Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...
How can we explain that customers appear to be controlled by music in the marketplace?
Music has a tremendous power to influence consumer behavior.
Music first (and loud), merchandise second: Abercrombie & Fitch
What do our music tastes say about our personality?
How brand-relevant music can dramatically increase sales.