Zoë Burnard Jun 1, 20212 minThe music industry is losing 2.65 billion annually through businesses using unlicensed musicNielsen Music conducted the largest study in background music market to date and interviewed an estimated 5’000 small business owners in...
Zoë Burnard May 3, 20213 minHow can we explain that customers appear to be controlled by music in the marketplace?Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...