Updated: Jun 16, 2021
Nielsen Music conducted the largest study in background music market to date and interviewed an estimated 5’000 small business owners in seven markets across two continents: US, UK, Sweden, Spain, Italy, Germany and France. The Study focussed on businesses with a physical location whilst excluding those outside the target industry (such as construction, transport and broadcasting) and those that are part of a larger enterprise such as McDonalds, Subway etc.
It was estimate is that there is a global addressable market of 29 million such businesses and the results of the research have been proven to be statistically significant (the margin of error is +/- 4 percentage points at the 95% confidence level).
Businesses are Using Consumer Music Services Instead of Commercial Services
A staggering outcome of the survey showed 21.3 million businesses globally are using consumer-based services and consequently music rights holders (and ultimately musical artists) are forfeiting a total of $2.65 billion annually as the music played is not licensed for commercial use.
An average of $11.96/mo. is lost for every business that uses a free personal music service, and an average of $8.33/mo. is lost for every business that uses a paid personal music service.
There is so much confusion in the commercial backrgound music market with the majority of business owners using consumer services such as Spotify, Soundcloud, MP43 Players, YouTube etc. to play background music in a commercial setting, non of which are licensed for such usage and the usage if which means artiists are not being paid for their work.
Commercial streaming services such as SoundtrackYourBrand are fully licensed for commercial use, and each and every artist is remunerated every time their material is played using this service.