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    How can we explain that customers appear to be controlled by music in the marketplace?
    Zoë Burnard
    • May 2, 2021
    • 3 min

    How can we explain that customers appear to be controlled by music in the marketplace?

    Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...
    30 views0 comments
    Music has a tremendous power to influence consumer behavior.
    Zoë Burnard
    • Apr 5, 2021
    • 2 min

    Music has a tremendous power to influence consumer behavior.

    How music can influence consumers’ experience and behavior in the commercial marketplaces.
    26 views0 comments
    Music first (and loud), merchandise second: Abercrombie & Fitch
    Zoë Burnard
    • Mar 1, 2021
    • 2 min

    Music first (and loud), merchandise second: Abercrombie & Fitch

    Using loud music to create a sense of belonging and club atmosphere at to attract young consumers at Abercrombie & Fitch
    90 views0 comments
    What do our music tastes say about our personality?
    Zoë Burnard
    • Jan 31, 2021
    • 2 min

    What do our music tastes say about our personality?

    It is well-known that music taste says something about individual personalities and that it can affect their social relations (Crozier,...
    29 views0 comments
    How brand-relevant music can dramatically increase sales.
    Zoe Burnard
    • Jan 20, 2021
    • 4 min

    How brand-relevant music can dramatically increase sales.

    Do you think the music you hear in a bar, hotel or restaurant can influences sales? Interior design strategies are vital for any...
    80 views0 comments
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