The music industry is losing 2.65 billion annually through businesses using unlicensed music
Nielsen Music conducted the largest study in background music market to date and interviewed an estimated 5’000 small business owners in...
The music industry is losing 2.65 billion annually through businesses using unlicensed music
How can we explain that customers appear to be controlled by music in the marketplace?
Music has a tremendous power to influence consumer behavior.
Music first (and loud), merchandise second: Abercrombie & Fitch
What do our music tastes say about our personality?
How brand-relevant music can dramatically increase sales.