Zoë Burnard Jun 1, 20212 minThe music industry is losing 2.65 billion annually through businesses using unlicensed musicNielsen Music conducted the largest study in background music market to date and interviewed an estimated 5’000 small business owners in...
Zoë Burnard May 3, 20213 minHow can we explain that customers appear to be controlled by music in the marketplace?Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...
Zoë Burnard Apr 5, 20212 minMusic has a tremendous power to influence consumer behavior. How music can influence consumers’ experience and behavior in the commercial marketplaces.
Zoë Burnard Mar 1, 20212 minMusic first (and loud), merchandise second: Abercrombie & FitchUsing loud music to create a sense of belonging and club atmosphere at to attract young consumers at Abercrombie & Fitch