top of page
Search
Zoë Burnard
May 2, 20213 min read
How can we explain that customers appear to be controlled by music in the marketplace?
Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...
61 views0 comments
Zoë Burnard
Apr 5, 20212 min read
Music has a tremendous power to influence consumer behavior.
How music can influence consumers’ experience and behavior in the commercial marketplaces.
113 views0 comments
Zoë Burnard
Mar 1, 20212 min read
Music first (and loud), merchandise second: Abercrombie & Fitch
Using loud music to create a sense of belonging and club atmosphere at to attract young consumers at Abercrombie & Fitch
426 views0 comments
Zoë Burnard
Feb 1, 20212 min read
What do our music tastes say about our personality?
It is well-known that music taste says something about individual personalities and that it can affect their social relations (Crozier,...
69 views0 comments
bottom of page